I
Know Yourself
Every journey begins with a personal Colour Science analysis of your strengths, temperament and hidden potential. Most people are aware of only a small part of themselves; the rest is where growth lies.
An Executive Programme by Sanjay Choubey
Indian Ethos & Life Management
For leaders, founders and business families who have achieved success and now seek balance, clarity and lasting fulfilment. Timeless Indian wisdom, applied to modern leadership and everyday life, without disturbing your routine.
Private one-to-one · Leadership teams · Executive retreats
- Training Programmes Conducted
- 800+
- Training Programmes Conducted
- Executives Trained
- 5,000+
- Executives Trained
- Students Trained Nationwide
- 40,000+
- Students Trained Nationwide
- Personal Counselling Sessions Worldwide
- 27,000+
- Personal Counselling Sessions Worldwide
Why Indian Ethos, Why Now
Ancient wisdom for a fast, demanding life
“Today's generation is very advanced, very talented and very progressive. They value our wisdom, but rarely have the time. So we make small changes, rooted in our ethos, without disturbing their daily routine, and their life becomes more successful and happier.”
Sanjay Choubey, speaking on his podcast (translated)
The Programme
Four pillars of a well-lived life
II
Values-Based Leadership
Wisdom and vision, the power of inner resources over external ones, and the spirit of Nishkam Karma: Indian principles that build leaders people trust and follow.
III
Balance & Inner Calm
The Indian understanding of stress, its causes and consequences, and the ethos-based practices that restore a calm, even and positive mind under pressure.
IV
Life Management
Small, practical amendments to your daily routine, rooted in our ethos, that work without disturbing your schedule, bringing synergistic improvement to work, family and life.
Who It's For
Designed for those who lead
Success brings responsibility, pressure and, often, the question: what next? This programme is for people ready to grow from within.
- Founders & promoters
- CXOs & senior leaders
- Business families & next-generation successors
- Doctors, lawyers & senior professionals
- Leadership teams
- Leaders seeking purpose beyond success
1:33
Leadership programmes: the Colour Science difference
An individual analysis of every participant before and after the programme, and guidance on their hidden potential.
Wisdom for Leaders
In his own words
1:07
Three things that change your life
Purity of thought, a positive approach and inner cleanliness.
1:07
You know only 9.6% of yourself
Why even very senior leaders stop growing after a point, and how to find the hidden potential.
1:09
The man behind Colour Science
Sanjay Choubey on his mission: to do something different, and reach more and more people.
Programmes in Action
Indian Ethos programmes
Recordings of Sanjay Choubey's Indian Ethos and Life Management programmes.
Formats
Choose how you engage
Most personal
Private One-to-One
Confidential mentoring with Sanjay Choubey, in person or online from anywhere in the world, built around your own analysis, goals and schedule.
Enquire →For organisations
Leadership Team Programme
An in-house programme for your leadership team, customised after understanding your organisation's requirements, with individual analysis for every participant.
Enquire →For groups
Executive Workshop & Retreat
An immersive programme for leaders, business families or associations, combining Indian ethos, self-discovery and practical life management.
Enquire →Video Testimonials
What Our Clients Say
Real families and clients, in their own words. Tap a video to watch it full size.
Client Testimonial
A school owner on child psychology
Mrs. Jethwa, a leading school owner, on Sanjay Choubey's grasp of child psychology and his programme for parents, teachers and children.
Client Testimonial
“Guided me just like a parent”
Prof. Ajay Shrivastava on how Sanjay Choubey's advice helped him overcome the problems he was facing.
Client Testimonial
Guided for 15 years
A father on how Colour Science helped Sanjay Choubey understand each of his children and guide them until they were settled.
Client Testimonial
Nine years of peace and self-confidence
Dr. Alpana Shrivastava on the satisfaction, self-confidence and inspiration to keep moving forward she has found over nine years.
Client Testimonial
A Magarpatta City resident: “99 out of 100”
Amol, who lives in Magarpatta City, Pune, on the analysis of his qualities from just five colours, recorded live while Sanjay Choubey was at his desk.
Client Testimonial
A family finds clarity together
Parents and their daughter share how counselling with Sanjay Choubey cleared their doubts about her education and career path.
Mr Sanjay Choubey has been doing counselling through Colour Science successfully for a long time. I myself have had a very good experience with him. I came across many people whom Mr Sanjay Choubey has helped with such a nice way of counselling. Many students who were highly confused about which stream to select to build their career have benefitted from this prestigious therapy. I personally advise parents to meet Mr Sanjay Choubey once to guide their children’s education. Even if there is a personal problem, one can approach him for a solution.
Ajay Kumar Jain
CMD, Swaraj Finpro Private Limited, Jabalpur
Mr Sanjay Choubey has been known to me since 2007 as a motivational speaker and a counsellor. He is one of the best counsellors I have met so far. Many students have benefited under his guidance.
Veena Shrivastava
Client
I was very fortunate to explore and experience new dimensions of Color Science under the able guidance and counselling of Mr. Sanjay sir. The experience was so wonderful that it has created a positive impact and continues to propel me. Mr. Sanjay is seasoned and a very kind person who believes in helping others and creating positive impact.
Mayank Bharadwaj
Bhopal (M.P.)
The Programme in Action
Indian Ethos & Modern Management
Sanjay Choubey addressing participants at his values-based programme.
The Philosophy
Principles of Indian Ethos
Indian Ethos is a holistic approach that sees unity between the individual self and the universe. It draws on India's rich systems of ethics and moral philosophy, and applies them to work and life today.
- Every human being has immense potential, energy and talent for perfection within.
- One must develop one's power of wisdom and vision.
- Internal resources are far more powerful than external ones: divine virtues are internal resources; machinery, money and people are external.
- The difference between Sakam Karma Yoga and Nishkam Karma Yoga.
- Strength and inspiration for excelling at work come from selfless work, done with a calm and even mind.
- Infinite happiness and peace come to those who see the Divine in all beings.
Recognition
Certified and trusted
Qualified Learning System Inc. (USA) & International Management Consultants
Including Mr. Shiv Khera and Mr. Walter Vieira
Ministry of Defence
For conducting the “Professional and Personal Development Program” for executives
Ministry of Jail
Certified and honoured for his rehabilitation programme with life prisoners
UNDP & IIM Indore
For Entrepreneurship
Private Enquiries
Begin your journey within
Speak with us confidentially about the programme that fits you, your family or your leadership team.
+91 98261 56562